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CX Communities in 2023 - and How to Choose the Best One

by Jason Skinner on · CX
Media encourages community during covid 19 health crisis
Photo by John Cameron / Unsplash
“Alone, we can do so little; together, we can do so much” – Helen Keller.

The Customer Experience industry has been rapidly growing in recent years, with more and more businesses recognizing the importance of creating positive customer experiences. However, to truly excel in this field, it's not enough to simply have a solid understanding of CX principles. Networking within the CX community can be a powerful tool for both personal and professional growth.
By attending events, joining online forums, and connecting with other professionals in the industry, CX practitioners gain access to a wealth of knowledge and experience. This can help them stay up-to-date with the latest trends and best practices, as well as provide opportunities for collaboration and idea-sharing.

Customer experience (CX) is increasingly becoming a top priority for businesses of all sizes. With the rise of digital technologies and changing consumer behavior, companies are recognizing the need for a customer-centric approach to remain competitive. This has also led to the emergence of a thriving CX community, where professionals from different industries come together to share knowledge and advance the field. Joining a CX community can bring a host of benefits to your career, ranging from learning opportunities, networking, programming, and elevating your expertise. In this article, we will discuss the various advantages of being a part of a professional community focused on CX.

The world of Customer Experience (CX) is constantly evolving. With new technologies, markets, and customer expectations, it's becoming essential for CX professionals to stay ahead of the curve. One of the best ways to do this is by joining a CX community. These communities offer a range of benefits that can help you advance your career, grow your skills, and connect with others in the field. In this article, we'll explore some of the key benefits of joining a professional community focused on CX, and how it can help elevate your customer experience game.


First and foremost, a CX community can be a great source of learning opportunities. Many communities offer programming that's designed to educate members on the latest trends, techniques, and best practices in the field. This can include webinars, workshops, and other events that give you a chance to learn from experts and peers. Whether you're just starting out in CX or you've been working in the field for years, there's always something new to discover.

Another major benefit of joining a CX community is the networking opportunities it provides. By connecting with others in the field, you can expand your professional network and learn from their experiences. This can be invaluable when it comes to finding new career opportunities, getting advice on how to overcome challenges, and simply staying up-to-date with what's happening in the world of CX. Plus, it's always nice to have a group of like-minded peers who understand the challenges and rewards of a career in customer experience.

One of the main reasons to join a CX community is to elevate your career. By learning new skills, networking with others, and staying up-to-date with the latest trends, you'll be better equipped to take on new challenges and advance in your career. Whether you're looking for a new job, seeking a promotion, or just want to improve your performance in your current role, a CX community can be a powerful tool for achieving your goals.

From learning opportunities to networking and career advancement, our community offer a range of resources that can help you elevate your customer experience game. Whether you're a seasoned professional or just starting out in the field, consider joining our CX community today and start taking advantage of all the opportunities it has to offer.

How a CX Community Helps You Make Better Decisions

A CX community is an excellent resource for making better decisions regarding customer experience and satisfaction. By joining such a community, individuals gain access to a diverse group of people who share the same CX goals and concerns. Members of the community can provide valuable insights and feedback based on their own experiences, allowing others to learn from their successes and mistakes.

This accumulated wisdom can be used by individuals to tailor their strategies and tactics to better meet their customer's needs and exceed their expectations. Besides, CX communities often offer a wealth of resources, such as webinars, whitepapers, and case studies, which can help individuals stay up to date with the latest best practices and trends in CX. By participating in discussions and sharing knowledge, individuals can learn to identify and respond to new challenges and opportunities as they arise.

In short, a CX community is an excellent tool for anyone who wants to improve their CX strategy, increase their customer satisfaction levels, and ultimately grow their business by putting their customers first.

But are all CX communities the same? Of course not!

Noncurated CX communities have become increasingly popular in recent years, with businesses and customers alike flocking to these forums to discuss products and services. While these communities may seem like the perfect solution for building brand loyalty and engaging with customers, there are significant drawbacks that cannot be ignored. One of the main issues with noncurated CX communities is the noise and unhelpful content that can make it hard to sift through information.

Anyone can join these forums, leading to an influx of sales pitches and other irrelevant content. Furthermore, members are not vetted, meaning that there is no guarantee that the individuals participating in these communities are actually CX professionals or even interested sharing their wisdom to help others.


One of the key problems with noncurated CX communities is the sheer amount of noise that can make it difficult to find the information that you are looking for. With anyone able to join and post content, you'll likely find that there are endless threads and posts that are irrelevant to your needs. For people looking to engage with other professionals, this can quickly become frustrating as they struggle to keep up with all the messages flooding in.


Another issue with noncurated CX communities is the lack of vetting for members. Unlike curated forums, there is no guarantee that the people participating in these communities are actually customers or even interested in the brand. This means that businesses may be wasting time and resources trying to engage with individuals who are not interested in their products or services. Additionally, this lack of monitoring can lead to the proliferation of spam and other unwanted content, making it more difficult to have a meaningful conversation.

And finally...noncurated CX communities are often filled with sales pitches and other promotional content that can be off-putting to customers. Without any filtering or guidelines, businesses and individuals are free to post self-promotional material, which can quickly turn customers off. I've seen the largest CX group flooded with daily polls from vendors while posts from real people are filtered out. This type of community can also be misleading, leading to a loss of trust in the group and reducing the chances of building an engaged community base.

Noncurated CX communities may seem like a good idea on the surface, but there are significant drawbacks that cannot be ignored. With noise, unhelpful content, and a lack of vetting, businesses may find it hard to engage with customers and build brand loyalty. Companies looking to invest in these communities should carefully consider whether they are worth the investment, or whether curated forums may be a better fit for their needs.

How do you choose the best CX community?

Choosing the best community is not an easy task, as it requires careful consideration of various factors. One of the most important aspects to look for is curated content. This means that the community should provide high-quality content that is relevant to its members. Another crucial factor is vetted members. The community should only allow members who are credible and add value to the group.

Choose a community where only professionals are allowed. This approach ensures that the discussions remain on-topic and valuable. It is also important to stay away from communities that allow sales pitches. A good community prioritizes real help from real people and doesn't let sales pitches get in the way of that. It is also important to keep in mind that community size matters. A limited cohort size allows for more meaningful interaction and engagement between members.

Your community should prioritize real help from real people. A good community should be made up of individuals who genuinely want to help one another and foster an environment of growth and learning. Keeping these factors in mind will help ensure that you choose the best community for your needs.

Why Understanding Technology is the Future of CX

The future of CX lies in understanding technology and leveraging its potential to drive value and differentiation for customers. CX technology comprises ChatGPT, AI, Automation, Next-Gen Chatbots, Digital Twins, and Synthetic Customers, which can help businesses to enhance their customer experience management and stay ahead of the competition. GPT is a new-generation natural language processing technology that can significantly boost the quality and intelligence of chatbots.

AI and automation are making inroads in CX processes, enabling organizations to streamline operations and reduce service times. They also offer actionable insights and personalized experiences that can drive customer loyalty and satisfaction. Digital Twins and Synthetic Customers are two novel CX concepts that are gaining traction in the industry, offering companies the ability to simulate and predict customer behavior and preferences.

Photo by Choong Deng Xiang / Unsplash


In a world that's increasingly reliant on digital channels and technologies, it's imperative for businesses to embrace CX technology and make it a central part of their customer engagement strategy. With the massive amounts of data available today, companies can leverage AI and automation to process and analyze customer feedback, uncover patterns and trends, and identify actions that can improve CX. Chatbots and digital twins can also be used to drive customer engagement and enhance the overall experience. Synthetic Customers, virtual characters that mimic real customers, can enable companies to test and validate CX initiatives before they go live.

The future of CX is all about leveraging technology to deliver better experiences and build long-term relationships with customers. From ChatGPT to Digital Twins and Synthetic Customers, businesses need to stay on top of the latest CX innovations and apply them creatively and strategically. Understanding technology is not an option, it's a necessity for any company looking to compete and win in the digital age.

By embracing CX technology, organizations can create compelling experiences that delight customers and differentiate them from their rivals. The time to invest in CX technology is now; the future of CX is here. Every CX leader needs to understand the implications and how to take advantage. Joining a CX Community with other leaders who understand these topics will be crucial to make the best decisions.

Join our Customer Experience Professional Community to Elevate your Career

Are you feeling stagnant in your current customer experience position? Do you want to expand your knowledge, skills, and network in the field? Join our Customer Experience Professional Community and take your career to the next level. Our community is dedicated to helping professionals like you grow and succeed by providing educational resources, networking opportunities, and access to top industry experts.

By engaging with your peers and participating in our various events and discussions, you can learn new approaches, discover best practices, and exchange ideas on how to deliver exceptional customer experiences. You will also have access to job opportunities, exclusive content, and professional development resources to help you advance in your career. Don't miss out on this opportunity to elevate your career and take the next step in your customer experience journey.

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